Metaverse & Lead generation for Real Estate agents
In the beginning, we had web1 first generation of the world wide web. Then web2 is how we know the internet today, social media platforms, and 2D websites or e-commerce that we scroll through and click to interact. Now the rise of web3 will bring the users into 3D websites and stores where users will interact with digital content as avatars, connect, and engage users on a greater level where the immersive metaverse comes in.
“Future beyond anything you could imagine” Mark Zuckerberg. Now replace (Uni) from the word universe with (Meta), which means (beyond), indicating the futuristic motive in the Greek language. The yield will be the word Metaverse.
The simple definition for metaverse is a three-dimensional virtual world where users can interact with each other and digital solutions as digital avatars.
Meta & other platforms users’ statistics
These values are variable and approximate:
Meta platforms (FB, Insta, WhatsApp, Messenger) users: 3.64 billion
TikTok users: 1 billion
Snapchat users: 293 million daily active users
YouTube users: over 2 billion monthly active users
Twitter users: 396.5 million active users
Metaverse platforms are fully immersive internet, where we will be able to access augmented and virtual reality and interact with all sorts of environments using persistent avatars and innovative digital technology. If you are a Real Estate agency or else, you should start exploring what metaverse has to offer.
Imagine how attracting clients is getting more dynamically than ever before as people immerse themselves now on meta platforms (Instagram, Facebook, WhatsApp) or other platforms such as Snapchat and TikTok. Those brilliant platforms depend on intelligence systems that recognize people’s age, where they live, what they do, their interests, and what they hate, love, search for, or ask.
Gives users a place to connect online with other people.
Who work in offices have gone remote, so they create better tools to work together remotely within your office without the commute, but you would still have that sense of presence shared physical space.
Horizon Workrooms customization contains elements for collaboration, workrooms where you can put company logos and posters, work accounts, shared projects in virtual space, digital commerce, digital objects creators, services, and experiences creators.
Creators will have the biggest possible fans should be able to buy and then visit different spaces to show it off to their audience.
Business creators build digital spaces, worlds they’ll sell physical and digital goods besides experiences and services, and use ads to ensure the right customers find what they have created. Speaking of buying things, meta exploring new types of ownership models and entitlements to make you own something confidentially. That will make people easier to sell limited-edition digital objects like NFTs (Non-fungible tokens. Unique cryptographic tokens that exist on a blockchain and represent real-world items like artwork and real estate).
Metaverse for real estate industry
The metaverse is still relatively new. However, like all other investments and business ventures, you must do your due diligence before taking risks.
Metaverse real estate is parcels of land in virtual worlds. In the simplest sense, they are pixels programmable spaces in virtual reality platforms where people can socialize, play games, sell NFTs, attend meetings, go to virtual concerts, and do countless other virtual activities. These parcels of digitized land offer a lucrative opportunity for real estate investors.
Like in real life, metaverse properties can be developed, flipped, or leased. Indeed, there are many possible use cases for metaverse real estate. As properties in the real world, location plays a factor in choosing a virtual land in the metaverse.
If you plan on investing in metaverse real estate, look for areas that have the potential for development, places where people can potentially congregate will be more valuable than those in nondescript areas. Consider plots of land near but not within developed districts. You can score these properties at relatively lower prices, build on them, and wait for prices to increase. With the climb of the metaverse, digital real estate expects to grow and expand.
The metaverse real estate boom in the last quarter of 2021 after Facebook changed its name to META indicated a focused interest in the metaverse. The value of metaverse real estate is forecasted to have a 31.2%of CAGR from 2022 to 2028 as its popularity continues to grow.
Risk and challenges of investing in the metaverse
Metaverse expects to grow tremendously in the next few years. It is still far from a stable, relatively new industry. For one, if a metaverse platform goes offline permanently, all your land and assets in that platform become non-existent.
Then there’s also the issue of valuation. There’s always the question of how to assign value to a land whose scarcity is artificial and whose future value cannot be quantified. With their value dependent on highly volatile cryptocurrencies, metaverse land is susceptible to volatile conditions.
Risks with potentially big rewards
Rife with uncertainties, investing in metaverse properties is highly speculative rather than prospective. To say that the risks are massive is an understatement. In the virtual world, you can lose all your investments in a blink of an eye. Digitalization of most companies can also potentially reap significant returns on metaverse real estate investments.
Before any investment decision, learn as much as you can about the metaverse. Understand all the risks and challenges, and weigh them against the potential benefits. Only after you have thoroughly
researched all the pros and cons should you make your decision.
Virtual metaverse platforms for real estate professionals
For the first time in Dubai, and besides other developers, Emaar, considered the UAE’s top real estate developer, accepts cryptocurrency. Meaning you may now be able to buy property using Bitcoin or Ethereum!
This announcement is a step into a new decade. In addition, most real estate developers’ websites began to involve 360 VR tours for apartments and villas so you can experience your future home right where you are with a single click.
Meta new innovative ways to connect buyers, sellers, developers, and brokers within a supportive virtual space for understanding and ease closing the deals with more trust.
Here are examples for virtual real estate platforms:
officially launched worldwide. A platform that lets real estate professionals interact with
buyers in the virtual world.
Somnium space VR
world builder platform that supports virtual real estate trading and ownership. It is built
on blockchain architecture and it has its in-app currency called sonium cubes that can be
used to purchase properties.
The Next Earth
project is launching a marketplace where users can buy and sell their virtual property. And
already they purchase. That will help fuel the long-term vision of creating a “metaverse
nation” where people will be able to create their virtual cities and towns. Next earth has its
own currency ‘’MATIC’’.
is a metaverse built on the Ethereum blockchain. This virtual world consists of real-life
infrastructure like roads, buildings, lands, etc. Users can own land parcels & build structures on
top of it. Ethereum is used to purchase land parcels.
has its marketplace. 3D Blockchain metaverse allows users to create, buy, sell and trade
virtual plots of real estate such as parcels, Estates, Districts, and Plazas with MANA, LAND, and
purchasing land on sandbox or Open Sea marketplace. It’s a blockchain-based metaverse for
creating, buying, and selling digital assets and empowering a play-to-earn gaming economy. Virtual
real estate types are Estates and districts, using SAND, GAMES, LAND, and ASSETS Tokens for
Lead generation advanced options for targeting audience
Meta has announced two new options to increase the lead generation campaign efficacy in interested
audience targeting. With the new feature “Lookalike” you will be able to reach your potential clients in two ways:
* “Lookalike” for the experienced agencies who had experience in lead generation campaigns before:
If you have a previously qualified list or a previous closure for a qualified audience, we could create a “lookalike” audience to get you more closure with the same quality. Therefore, the new customers will be interested and qualified.
* “Lookalike” for the beginners in lead generation campaign
We execute firstly video view campaign to get interested customers and then select the interested video viewers who watch 95% to 100% of the video to be a “lookalike “audience when you do a lead generation campaign.
1) Publish the Thirty-second video for ten days: The content should be about what you need to sell.
2) Audiences who watch 95% to 100% of videos are interested in the information.
3) Executing a lead generation campaign to target the same interested audience.
Briefly, repeat the selectivity, specificity, efficacy, and options that already gained revenue from it. So that the value and business growth will be steadily and profitable.
For more information about targeting audiences via lead generation campaigns, check our previous blog ”Lead generation campaigns: Definition and Execution” the section ”Why choose a lead generation campaign”.
The future of real estate lead generation
No matter how far the clients are. It’s just a matter of time before you find yourself in virtual reality, meeting an interested client to explain the importance of a real estate project or buying a home, service, or product. Eventually, maybe there will be something called a lead generation virtual reality campaign that will make company business more lucrative and trustworthy, speed up the workflow, and increase value.
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