earch Engine Optimization (SEO) is the process of improving the amount of traffic(visitors)to your website or web page from search engines. SEO targets unpaid traffic known as “natural” results rather than direct traffic or paid traffic.
Unpaid traffic may originate from different types of searches, including image search, video search, academic search, news search….
You might think of a search engine as a website where you type a question into a box and it magically responds with a long list of links to websites that are likely to answer your inquiry, such as Google, Yahoo!, or Bing, or whichever search engine you use.
This is correct. But have you ever thought about what’s behind these magical link lists?
The following is how it works: A crawler for Google (or whichever search engine you use) goes out and collects information on all the stuff they can locate on the Internet.
To generate an index, these crawlers return all those ones and zeros to the search engine. The index is then passed into an algorithm that attempts to match all of the data to your search. Aside from that, there are also plenty of other elements that go into a search engine’s algorithm.
Search Engine Marketing
SEO considers how search engines function, the algorithms that control how a search engine works, what people search for, the actual search phrases or keywords typed into search engines, and which search engines the target audience chooses as an online marketing technique. Search Engine Optimization (SEO) is used to improve the number of visitors to a website from a search engine, and when a website ranks higher on the search engine results page, it is considered successful (SERP). Following that, these visitors can be converted into consumers.
Simply put, search engine marketing is making your website appear as an advertisement at the top of the first page of search results when a user searches for something related to the service or product you offer. It is an invaluable digital marketing technique. Search engines get hundreds of results, many of which It is about the user, they are all your competitors and needless to say, this is an incredibly effective way to grow your business and gain a higher market share than competitors in the industry.
Simply explained, search engine marketing is the process of having your website appear as an advertisement at the top of the first page of search results when a user searches for a service or product that you provide. It’s a priceless digital marketing strategy. Search engines provide hundreds of results, many of which are about the user; they are all your competitors, and it goes without saying that this is a very effective approach to develop your business and get a greater market share than your competitors.
The majority of visits comes from natural search
If you do not have an SEO strategy for your site, you may lose most of the profits. Online stores can generate 35% of all traffic from search engine results pages and 33% of revenue from these natural visits, making it the marketing method that can produce the highest traffic and revenue.
Free Website Traffic
SEO is also one of the few online marketing strategies that, if done effectively, may grow earnings over time. Your traffic can expand over time if you give good content that ranks for the proper keywords, however advertising requires ongoing spending to deliver traffic to your site.
Getting to the top of the search engines can increase daily visits toy your website by up to 30%.
In the SEO field, it’s a running joke that if you want to hide a body, you should put it on the second page. This is because the person in first place receives disproportionately more clicks than the one in eleventh place.
If you have a page that performs well for natural traffic even without making any search optimizations, you can potentially double your traffic, by using a few modifications to that page.
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